Chingari Ranks as India’s Top Social Media App on Google Play

Chingari has emerged as the most popular social media app in India, with more than 32 million active users. It is a short video creating and sharing app and is fast gaining traction in this segment, emerging as a contender to Instagram reels. Developed by Sumit Ghosh, Deepak Salvi, Aditya Kothari, and Biswatma Nayak, Chingari was launched in November 2018 on Google Play. It has been downloaded more than 85 million times since then, becoming India’s top free social media application. How Does it Work? Chingari allows users to create short videos and upload them on the platform to share with millions of users. Its popular in-built filters have been a major hit, allowing the application to enter the market dominated by international competitors, including TikTok, Snapchat, Facebook, and Instagram. Users can choose to sing a song, lip-sync, dance, film their pets, create voice-over movie scenes, perform comedy acts or do something else creative with music in the background before sharing their content. Moreover, Chingari users can play games, purchase merchandise, and send messages to fellow content creators. The app supports more than 20 Indian regional languages, in addition to English and Hindi. The platform’s straightforward interface lets users make videos of themselves and upload them within a short period. Thus, it’s no surprise that Chingari managed to gain a massive user base within three years to become one of the most p...