Riding On Recent NFT boom, Game Publisher Ubisoft Pushes For NFT Adoption

Ubisoft entered the NFT market after Tom Clancy’s Ghost Recon Breakpoint was announced as the first game to provide NFTs in a beta trial in select countries. Ubisoft Quartz, an NFT venture that allows players to buy artificially rare digital products with bitcoin, was launched earlier this month. The AAA industry’s first real venture into NFTs was announced with this announcement. How successful has Ubisoft’s entrance into the blockchain been in just over a month after its announcement? Ubisoft’s NFTs Fail At Launch The publisher’s initial blockchain-based virtual items, unique numbered items for Ghost Recon Breakpoint players, aren’t exactly in high demand. Ubisoft Digits are in-game virtual items with distinct serial numbers that are part of Ubisoft’s Quartz “experience.” Rather than slightly different photos of poorly drawn monkeys, Digits are in-game cosmetic objects with unique serial numbers. A rifle skin that requires users to reach XP level five, a pair of pants that requires 100 hours of play, and a mask that takes 600 hours of play are among the first items available for free to players who meet specified playtime or account level requirements. However, it doesn’t look like the virtual items sold much at launch. According to Eurogamer, Quartz has only sold 15 NFTs of a Ghost Recon Breakpoint gun skin as of yesterday. It looks to have sold two more M4A1 tacti...