After a few scares, Binance ’s offensive moves start. Regulators around the world surrounded the biggest cryptocurrency exchange by market capitalization. Their lawyers were working overtime. There were pitfalls all around. A few months later, Binance is the one setting the rules. They’re the ones inviting the regulators to the castle. They’re trying to set the tone and define what a fully compliant cryptocurrency exchange is. Related Reading | Breaking Down The Bitcoin Binance Flash Crash By The Second The campaign started with Binance’s first ad in the company’s history. A full-page in the Financial Times and a website to complement it. “Crypto belongs to all of us. But there’s still work to be done if we want this breakthrough innovation to become part of our daily lives. Like seat belts in a car, a more regulated crypto market provides greater protections for everyday users,” says the copy. Exactly what the regulators want to hear. How #Binance plans to welcome the next billion crypto users. pic.twitter.com/0oigvdgQCj — CZ 🔶 Binance (@cz_binance) November 16, 2021 What Did Binance Say To The Press? The company’s CEO, Changpeng Zhao AKA CZ, spoke to Bloomberg to spread the news. About the aim of their campaign, he told them: “We have been communicating with many regulators around the world. As a new industry, we like to share what we think is important for users. We want to put this out there so everybody ...