Binance and Upland Unveil Web3 Experiences for 2022 FIFA World Cup

With just a couple of weeks remaining for the world’s most-anticipated sports event - the 2022 FIFA World Cup in Qatar - the crypto ecosystem and the metaverse are joining in on the action. As football’s top stars make their way to Qatar to participate in the month-long tournament, well-known brands from the crypto ecosystem are launching new partnerships and initiatives to engage global football fans. The World Cup delivers a unique chance for the industry to connect with millions of potential users via a single event, making it easier to raise awareness and showcase the potential of emerging technologies.