Many individuals generate data, but it is difficult to own it, and the benefit of personal data comes from the company that owns it. DTOP wants to get rid of this injustice: data created by individuals must be owned by individuals, and the resulting revenue must also be personally owned.

Data Marketplace is an online space where individuals create data and purchase data by entities that need it. When a data purchase occurs, the data registrant receives compensation, and the buyer gets the desired data, which is a win-win structure.