According to a new study, more than half of Americans believe that using crypto payment provides firms a competitive advantage. 57% Want Bitcoin Payment According to a recent survey conducted by payment network Mercuryo, 57% of respondents felt that taking bitcoin payments will provide businesses a competitive advantage. More than a third of businesses indicated that consumers had asked to pay in Bitcoin (BTC), Ether (ETH), or another digital money, among other facts. Customers agreed, with 58% of shoppers wanting cryptocurrencies to be accepted as a form of payment, according to Mercuryo’s research. It should come as no surprise that calls for crypto payment acceptance are increasing, given that a third (34%) of UK finance organizations currently make payments via the blockchain. In order to compile the report, 501 key financial decision makers in the United Kingdom were polled. Large enterprises employing more than 250 employees made up over half of the sample size. 40% of the responders are board or director-level executives, with the rest being partners or business owners. The recent announcement that Visa is introducing its own crypto consultancy service to help clients navigate the world of cryptocurrencies reflects this need. With fintechs clamoring to leverage crypto technology, important industry players like Revolut are already considering launching their own crypto exchange to widen their offering, indicating ...