Victoria’s Secret Plans to Enter the Metaverse

Lingerie brand Victoria’s Secret has filed several trademark applications with the US Patent and Trademark Office indicating its intention to enter the metaverse. Victoria’s Secret Wants to Sell Virtual Lingerie According to trademark attorney Josh Gerben, Victoria’s Secret has filed for four applications for selling products such as ‘virtual undergarments, footwear, and fashion accessories,’ in the form of non-fungible tokens (NFTs). “Victoria’s Secret is headed to the metaverse and has plans to sell virtual lingerie. The company has filed 4 new trademark applications indicating that it intends to sell “virtual undergarments, footwear and fashion accessories,” Gerben tweeted. Victoria's Secret is headed to the metaverse and has plans to sell virtual lingerie. The company has filed 4 new trademark applications indicating that it intends to sell "virtual undergarments, footwear and fashion accessories." #VictoriasSecret #Metaverse pic.twitter.com/ZWt1b3kdIE — Josh Gerben (@JoshGerben) February 14, 2022 Additionally, Victoria’s Secret wants to provide “entertainment services, namely, providing online, non-downloaded clothing, undergarments, footwear, headwear, eyewear, bags, fashion accessories, photos, images, videos, and recorded footage for use in brutal environments and virtual fashion shows,” according to the patent filing. In addition to digital items, the lingerie brand will also offer “information, photos, images, videos...